Employers are increasingly using social media to communicate and build communities with their employees, according to new research.
However the survey by global professional services company Towers Watson also found there is little consensus over which tools are most effective.
Nicola Cull, director, communication and change management consulting at Towers Watson said: . “By its nature, social media is designed to build communities and could help engage employees on key topics such as performance, collaboration, culture and values. As the need for global collaboration increases, we expect more companies will join those already leveraging social media to creatively communicate those messages.”
Over half (56%) of the 290 organisations surveyed currently use various social media tools for internal communication and to build communities.
Chosen excerpts by Job Market Monitor