By Lucy Wyndham Social media has opened a new landscape for workers to define an occupational space unique to themselves. Candidates for employment are demonstrating their trust in social media as a job scouting tool, with 69% of active candidates being more likely to apply for a job at a company that manages their own employer brand. … Continue reading
By Lucy Wyndham – By 2020, public relations agencies are estimated to generate over 19.3 billion dollars for companies. In a profession that raises the visibility and communication of a business with its customer base, there have been major shifts in the strategies and processes of PR work. By perfecting your website’s interface, taking advantage of social media, … Continue reading
The information age and proliferation of new media pose new questions and dilemmas. Research indicates that the proliferation of social media has widened a participation gap, also known as the digital divide, which affects mainly the low skilled and the low educated, because they are not media literate enough, to use digital information in an … Continue reading
Workers turn to social media for a range of reasons while at work, with taking a mental break being among the most common Today’s workers incorporate social media into a wide range of activities while on the job. Some of these activities are explicitly professional or job-related, while others are more personal in nature. The … Continue reading
The results in this report reflect the noteworthy and rapid emergence of different kinds of communications tools serving different social needs. These new tools add to an already complex and varied terrain of online and mobile interaction. Overall, this survey found that 85% of adults are internet users and 67% are smartphone users. Throughout this … Continue reading
You hear a lot about what you shouldn’t post on social media, but employers are starting to grow weary of hiring candidates who lack a social presence all together. Take control of your brand by balancing your personal and professional image to attract recruiters. Social media can make or break your career. We’ve all heard … Continue reading
It’s not surprising but it is disappointing that 65% CEO’s see no use for social media in recruiting. This social media disconnect is the fundamental challenge for executives. Social media at it’s most basic level is about connection, and unfortunately that’s not something most executives have an interest or time for, but they should be … Continue reading
While social recruiting is by no means a new trend (we are living in the year 2015 after all), it’s processes and it’s nuances are evolving all the time, and it’s importance in recruiting continues to grow. Back in 2010, 78% of recruiters were using LinkedIn to find candidates. 5 years later that percentage has risen to 95%. … Continue reading
In a new survey conducted in September 2014, the Pew Research Center finds that Facebook remains by far the most popular social media site. While its growth has slowed, the level of user engagement with the platform has increased. Other platforms like Twitter, Instagram, Pinterest and LinkedIn saw significant increases over the past year in … Continue reading
Facebook is secretly working on a new website called “Facebook at Work” to get a foothold in the office that will see the social network of more than 1bn people compete directly with Google, Microsoft and LinkedIn. The Silicon Valley company is developing a new product designed to allow users to chat with colleagues, connect … Continue reading
Eight out of every 10 HR functions use social media as at least one part of their recruitment strategy, according to research by online recruitment specialists Konetic. The survey of HR professionals suggests that despite so many using social media, 78% still see its use as a “major challenge” in their recruitment process. Figures released … Continue reading
Most companies naturally recruit millennials to fill positions that rely heavily on hopscotching through the digital social realm. That’s a mistake, says William Ward, Ph.D., because many digital natives used Facebook, Instagram, Twitter, and the like, strictly for maintaining connections to friends. In fact, one in ten young people are rejected from a job because … Continue reading
Increasing numbers of Americans use social media both on and off the job. Recently, some employers have asked employees to turn over their usernames or passwords for their personal accounts. Some employers argue that access to personal accounts is needed to protect proprietary information or trade secrets, to comply with federal financial regulations, or to prevent … Continue reading
Small businesses who don’t have resources to waste, it’s imperative that you make the right hire the first time. One way to help you in the process is to leverage social media to determine if a candidate is being truthful on their resume. You’ll also be able to analyze his or her online identity by … Continue reading
When people talk about social media, they usually mention Facebook and Twitter. But for professionals who are serious about using social media to advance their careers, there’s no better network than LinkedIn. In this presentation, The author provides some stats on why you shouldn’t ignore LinkedIn. The presentation also provides some important details when filling … Continue reading