Most companies naturally recruit millennials to fill positions that rely heavily on hopscotching through the digital social realm. That’s a mistake, says William Ward, Ph.D., because many digital natives used Facebook, Instagram, Twitter, and the like, strictly for maintaining connections to friends.
In fact, one in ten young people are rejected from a job because of their social presence on the web. “They are missing the bigger picture on how to use social media to help businesses meet their goals,” says Ward, social media professor at Syracuse and Hootsuite’s director of educational strategy.
The problem starts in school, he says. Social media is blocked at many K-12 schools. On top of that Ward notes, “They hear a lot about what not to do on Facebook, but they’re not being taught to use social media as an advantage.” The challenge mounts in college where digital and social education is “hit or miss,” depending on the student’s course work. Not to mention professors who encourage students to put their laptops away to deter multitasking (not that there’s anything wrong with that).
After graduating, Ward says, they often land in a job that provides no training and no one telling them how to meet professional objectives, despite the potential motherlode of research and analytics that social media provides. “It’s a really different skill set,” he says.
Chosen excerpts by Job Market Monitor. Read the whole story at The Job Skills Gap You Haven’t Considered | Fast Company | Business + Innovation.
Jobs for tech savvy social media experts will be as obsolete in 10 years as for more traditional occupations such as taxi dispatcher and toll booth operator, according to a new study released Tuesday by online employment site Workopolis. The study predicts that in their own ways social media experts will become a much a … Continue reading
The jobs market has become increasingly more competitive in the economic downturn. Job candidates need to utilise all the resources at their disposal to make a great impression. Naturally, you must ensure your CV is as impressive as possible, carefully detailing your skills, experience and expertise. However, your CV will make you more attractive to … Continue reading
When it comes to social media, male and female behavior is very different. For instance, women do the bulk of Facebook sharing (62 percent), while more men are on LinkedIn than women (54 percent). Men also spend more time on YouTube each week than women, as guys clock an hour compared to 35 minutes for … Continue reading
Employers are increasingly using social media to communicate and build communities with their employees, according to new research. However the survey by global professional services company Towers Watson also found there is little consensus over which tools are most effective. Nicola Cull, director, communication and change management consulting at Towers Watson said: . “By its …Continue reading
According to a new survey of job seekers, hiring managers, recruiters and HR executives, close to 100% of job seekers use LinkedIn as their number one social media site for job hunting Continue reading