Social media is a key player in the job search process today.
Sites like Facebook, Twitter, LinkedIn, and Google+ allow employers to get a glimpse of who you are outside the confines of a résumé, cover letter, or interview—while they offer job seekers the opportunity to learn about companies they’re interested in; connect with current and former employees; and hear about job openings instantaneously, among other things.
That’s probably why half of all job seekers are active on social networking sites on a daily basis, and more than a third of all employers utilize these sites in their hiring process.
Career transition and talent development consulting firm Lee Hecht Harrison asked hundreds of job seekers via an online poll, “How active are you on social networking sites?” Forty-eight percent said they’re very active on a daily basis, while 19% said they log on about two or three times per week. Another 22% said they use social networking sites one to three times per month, or less. Only 11% of job seekers said they never use social networking websites.
“I was really excited to see how many job seekers are active on social media,” says Helene Cavalli, vice president of marketing at Lee Hecht Harrison. “As strong advocates, we spend a lot of time coaching job seekers on how to develop a solid social media strategy. While it isn’t the only strategy for finding a job, it’s becoming increasingly important.”
Chosen excerpts by Job Market Monitor
A late 2012 survey by the Pew Research Center’s Internet & American Life Project shows that young adults are more likely than others to use major social media. At the same time, other groups are interested in different sites and services. Internet users under 50 are particularly likely to use a social networking site of … Continue reading »
It’s that time of the year when many students are starting to think about a summer job. Most are preparing their resume, learn how to fill out an application, making connections and get your references in order. But one thing that many students forget to do is to make their social media profiles “job search … Continue reading »
There’s not a lot of definitive data on the effectiveness of social networks, but what’s there suggests that social media hasn’t been quite the silver bullet solution that many were expecting. One survey found that 71% of respondents had not made a single hire from Twitter and 64% had not made any hires from Facebook. … Continue reading »
The day you officially don the cap and gown of graduation marks the start of a new journey into the “real world.” But, before you begin that job hunt, some proverbial “housekeeping” is in order to ensure that you put your best foot forward. College professors and mentors teach resume preparation and interview acumen, but … Continue reading »
By now, we’ve all heard about how employers scope out the Tweets and Facebook profiles of job seekers to winnow down the field of applicants. But job seekers may be surprised to hear just how many recruiters now use social media throughout the hiring process. Perhaps more surprising still, most recruiters are apparently checking for … Continue reading »
Social Media Strategies from Linfield College Sign up for a Twitter account. Companies often tweet job openings, and find a sizeable pool of applicants within several hours. They also tweet valuable inside information that can help job seekers tailor cover letters and resumes. In addition, some career development offices at colleges tweet local job postings. … Continue reading »
Social media are more and more used for recruitment. But some recruiters are still doubtful. The debate is hot. Hard facts are needed. StepStone recently carried out a survey to collect information and statistics about this increasingly popular use . The key findings (extracted from the report) Organisations use social media mainly for recruitment About … Continue reading »
“A groundbreaking survey from the John J. Heldrich Center for Workforce Development at Rutgers University found that recent college graduates, like many others across the United States, are struggling in today’s job market. Only a little over half of recent college graduates are working in full-time jobs. Additionally, half are working in jobs that do not … Continue reading »
Smart Social Media Helps Jobs Find You – George Anders – Harvard Business Review How does a customer-service expert in Seattle catch the attention of a hot San Francisco startup in San Francisco, 700 miles away? The answer these days is likely to involve networking and brand-building on social media’s “fun” sites — even the … Continue reading »