There’s not a lot of definitive data on the effectiveness of social networks, but what’s there suggests that social media hasn’t been quite the silver bullet solution that many were expecting.
One survey found that 71% of respondents had not made a single hire from Twitter and 64% had not made any hires from Facebook. What seems to work is LinkedIn, with 82% of respondents to the survey reporting success. But LinkedIn hardly qualifies as a social network — at least not in the way recruiters use it. It’s no different than a job board where one searches for candidates and attempts to contact them for jobs. There’s nothing social about that process. Social means a two-way conversation among people with something to share.
When one looks at the social media landscape for recruiting, the road ahead looks a lot like the road behind.
Choosen excerpts by Job Market Monitor from
via Back to The Future: Social Media and Jobs – ERE.net.
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Posted by cover letter for resume | December 12, 2012, 10:42 am