In a new survey conducted in September 2014, the Pew Research Center finds that Facebook remains by far the most popular social media site. While its growth has slowed, the level of user engagement with the platform has increased. Other platforms like Twitter, Instagram, Pinterest and LinkedIn saw significant increases over the past year in the proportion of online adults who now use their sites.
The results in this report are based on the 81% of American adults who use the internet.
For the first time, the share of internet users with college educations using LinkedIn reached 50%…
LinkedIn – 28% of adult internet users/23% of entire adult population
Some 28% of online adults are LinkedIn users, up from 22% in August 2013. The site continues to be particularly popular among college graduates, those in higher-income households and the employed (although the increase in usage by those who are not employed to 21% from 12% in 2013 is notable). College graduates continue to dominate use of the site. Fully 50% use LinkedIn, a 12-point increase since last year. It is the only platform where those ages 30-64 are more likely to be users than those ages 18-29.
Chosen excerpts by Job Market Monitor. Read the whole story at Social Media Site Usage 2014 | Pew Research Center’s Internet & American Life Project.