A Closer Look

Talent War – Candidates choose employer brand over salary

No amount of money could tempt half of UK workers (53%) to consider taking a role at a company with a poor employer brand, according to research from LinkedIn.

The Winning Talent report also found that one in six UK workers (17%) would take a new job with a Talentcompany offering increased job security, greater development opportunities, and a higher calibre of team, even without the offer of a pay rise.

LinkedIn director of UK talent solutions Chris Brown warned that poor employer brand impacts a company’s bottom line.

“In addition to simply attracting better employees, a strong employer brand helps retention and engagement, so the true value is even greater than this data suggests,” he said.

“Finding the best people remains the number one driver of success for any business. Better communicating the benefits and attractions of their business to potential recruits has to be top of the agenda for recruitment, resourcing and talent professionals.”

LinkedIn’s findings are mirrored in a recent report from the Recruitment and Employment Confederation (REC). The Candidate Strikes Back looked at jobseekers’ experiences of employer brands.

More than a quarter (26%) of candidates who had a bad experience when applying for a position with a company advised friends or family not to apply at that organisation.


Chosen excerpts by Job Market Monitor. Read the whole story at  HR Magazine – Candidates choosing employer brand over salary, finds LinkedIn.


One thought on “Talent War – Candidates choose employer brand over salary

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Jobs – Offres d’emploi – US & Canada (Eng. & Fr.)

The Most Popular Job Search Tools

Even More Objectives Statements to customize

Cover Letters – Tools, Tips and Free Cover Letter Templates for Microsoft Office

Follow Job Market Monitor on WordPress.com

Enter your email address to follow this blog and receive notifications of new posts by email.

Follow Job Market Monitor via Twitter



%d bloggers like this: