Europe is a major force in the global app ecosystem and is directly responsible for over 500,000 jobs in the EU28 region. The report was hailed as a “wake-up call” for the EU by European Commission vice president Neelie Kroes, who is responsible for the EU digital agenda.
Europe responsible for over a quarter of the app economy
While the EU economy has been under pressure since 2008, the EU app economy has been growing exponentially over the same period. We estimate that global revenues from the app economy reached $56B in 2012 with over a quarter of these revenues being generated in Europe.
We estimate that around 530 thousand jobs that are directly related to the app economy (e.g. in development) have been created in EU28 countries alone while thousands more jobs are being created in adjacent industry sectors such as healthcare, education and finance as a result of mobile apps.
Currently, the majority of jobs within the direct app economy are technical jobs (e.g. developers and engineers); however, as the EU app economy matures and startups grow, they add dedicated roles in sales, marketing, customer relations, finance and HR. Verticals are also embracing app ecosystems, which are now at the core of their digital strategies.
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“How can the U.S. dig itself out of the current job drought?” asks Michael Mandel in WHERE THE JOBS ARE: The APP Economy (Choosen excerpts by Job Market Monitor to follow) Government policy can temporarily boost employment. The ultimate answer, though, is innovation: The creation of new goods and services that spur the growth of new industries … Continue reading »