A Closer Look

Sweatshops / Wrong unless Products Are Cute research finds

IF PEOPLE REALLY WANT something, they are likely to ignore the fact that the product was made at a sweatshop, according to a new study by a Georgetown business professor.

Neeru Paharia, an assistant professor at the university’s McDonough School of Business, recently published a study called “Sweatshop Labor is Wrong Unless the Shoes are Cute: Cognition Can Both Help and Hurt Moral Motivated Reasoning” in Organizational Behavior and Human Decision Processes.

Despite the demand for “sweatshop-free” products, she says many consumers still find ways to rationalize buying products made at clothing companies with questionable labor practices.

Chosen excerpts by Job Market Monitor

Capture d’écran 2013-06-29 à 09.03.49

via Consumers Think Sweatshops OK if ‘Shoes Are Cute,’ Research Reveals – Georgetown University.

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