IF PEOPLE REALLY WANT something, they are likely to ignore the fact that the product was made at a sweatshop, according to a new study by a Georgetown business professor.
Neeru Paharia, an assistant professor at the university’s McDonough School of Business, recently published a study called “Sweatshop Labor is Wrong Unless the Shoes are Cute: Cognition Can Both Help and Hurt Moral Motivated Reasoning” in Organizational Behavior and Human Decision Processes.
Despite the demand for “sweatshop-free” products, she says many consumers still find ways to rationalize buying products made at clothing companies with questionable labor practices.
Chosen excerpts by Job Market Monitor
via Consumers Think Sweatshops OK if ‘Shoes Are Cute,’ Research Reveals – Georgetown University.
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