“As the internet has grown from 70 million users in 1997 to 2.2 billion, entrepreneurial companies with technology at their core have disrupted entire industries and threatened or eliminated incumbents. For example, Square, the new electronic payment service, has already upended a long-established financial ecosystem, with some arguing that it may even replace cash” writes Daniel Gulati in Harvard Business Review.
“In recent years, incumbents have fought back. A 2011 IBM study of over 3,000 CIOs revealed that CIO-CEO alignment is stronger than ever, with traditional companies aggressively investing in technology innovation. Big-box retailers, like Best Buy, now have large, fast growing e-commerce businesses. The New York Times and other traditional publishers are launching digital products tailored to the mobile web. Even the big banks are getting social.
“Yes, this is creating unprecedented demand for employees with serious technical chops.” Why:
- Entirely new categories of technology jobs are forming
- Traditional roles are likely to have a larger technology component says Gulati.