The way we write about healthcare jobs is leading to a shortage of labor in the industry.
In general, listings for pink-collar jobs are more feminine in tone. The roles seen as most suited to women and their characteristics are full of words and phrases that statistically attract more women. This reveals an opportunity for employers to shift the language used to talk about pink-collar jobs.
For example, job listings for home health aides (the pink-collar job that has the most feminine language on average and is 89% female, the third highest according to the NYT data) turn up the words sympathetic, care, fosters, empathy, and families.
On the other hand, job listings for cartographers (which averages the most masculine language and is 70% male) show words like manage, forces, exceptional, proven, and superior.