Recently, I did an experiment on Instagram to find out its potential as a recruiting tool. The test revealed that encouraging your Instagram followers to consider working for your company can do two important things:
- Increase the likelihood of a candidate applying to your job.
- Get an otherwise passive candidate to check out your jobs.
Given 70% of the people following your company on LinkedIn are interested in working for you, imagine what you could do if you used Instagram to drive passionate fans of your company to check out your LinkedIn page and job postings.
Get started: Feature jobs visually on Instagram
If you’re looking for a free and easy way to drive some eyeballs to your job postings, take a walk down the hallway and have a friendly chat with your social media manager. If you can work out a plan with the person in charge of running your Instagram, you can build very easy content every day to promote job openings. Here’s what to do:
Step 1: Identify which jobs you want to feature
Step 2: Take a picture of someone or something in the office that represents a fun or respect-worthy aspect of your company culture
Step 3: Come up with a short caption explaining the photo
Step 4: At the end of the caption, add “Visit our Company Page on LinkedIn to see all the great jobs we have open!”
Step 5: Don’t forget the #hashtag
Chosen excerpts by Job Market Monitor. Read the whole story at How Instagram Can Get You More Job Applicants | Talent Blog.
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