We at Appcast.io recently tracked nearly 400,000 job seekers looking at job advertisements across various platforms and the 30,051 applications that resulted from those views. The data supports a “Goldilocks” logic when it comes to optimizing the ROI of job descriptions.
- Too-short job descriptions of 1,000 to 2,000 characters (170-250 words) returned a click-to-apply of just 6.7 percent. For job descriptions containing less than 1,000 characters, click-to-apply dropped to 3.0 percent.
- Too-long job descriptions over 10,000 characters (around 2,000 words) achieved a similar click-to-apply of 6.7 percent.
- Click-to-applies are up to five times higher for job descriptions between 2,000 to 10,000 characters. For descriptions between 4,000 and 5,000 characters, click-to-apply spikes at just under 15 percent.
Too-short descriptions do not influence candidates who need sufficient context in order to make an application decision. Too-long job descriptions may suggest a stifling working environment and demand too much effort from candidates who already are investing a great deal of time in their job search. The “just right” description is detailed, without being too long, as the bell-curve shows.
Chosen excerpts by Job Market Monitor. Read the whole story at Long Job Descriptions and Titles Can Hurt You. And So Can Short Ones – ERE.net.
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