While there are literally hundreds of social networking tools available, using them to craft a solid strategy to precisely pinpoint and truly engage passive candidates requires persistence, patience, and an understanding of six classic rules of engagement, described in more detail below:
- First and foremost, think like the passive job candidate
- Don’t ever stalk community members
- Always keep it fresh
- Give back. Don’t just take information
- Provide a unique perspective
- Use multiple channels
Chosen excerpts by Job Market Monitor. Read the whole story at 6 Classic Rules of Engagement for Engaging Passive Candidates via Social Media – ERE.net.




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