The Chinese government has encouraged self-employment in an attempt to foster new areas of growth to keep people in work.
Chinese Premier Li Keqiang admitted that the employment situation is tough in his government work report delivered to the country’s top legislature last week. He said a record 7.27 million college graduates will be job hunting this year.
Younger people face many difficulties when trying to start up a business as they lack both cash and experience.
As well as craving for capital support, Wu had to overcome other problems such as embarrassment and misunderstanding from the public and even his parents, who wanted him to get a “real job” other than selling sanitary napkins.
The website requires customers to become members while ordering an annual supply of sanitary towels. The store then sends them out each month.
Start-ups by college graduates are often full of innovative ideas.
Chosen excerpts by Job Market Monitor. Read the whole story at College graduates getting bolder in tough job market – People’s Daily Online.
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