The Confederation of British Industry (CBI) has called for the government to do more to provide young people with high-quality careers advice, after research revealed 70% of children turn to parents for help.
The Association of Colleges (AoC) survey of 2,000 11 to 16-year-olds also found 57% asked teachers for advice.
But AoC president Michele Sutton warned that parents and teachers were not always the best source of up-to-date job information.
“Many of the top jobs available in 2014, such as those in the emerging sectors like energy renewables, IT and the computer games industry, didn’t even exist a decade ago,” she said.
“Our research suggests parents and teachers are struggling to keep up-to-date with current and future work trends and may be unwittingly stifling young people’s aspirations and hampering their educational choices through a lack of contemporary information.
Chosen excerpts by Job Market Monitor. Read the whole story at HR Magazine – CBI calls for Government to address careers advice mismatch.