eQuest’s Data Analytics Division has released a new white paper that underscores the critical necessity of advertising to attract and find quality candidates and provides a new understanding of what the term “job board” means in a time when definitions are constantly changing. This is the third white paper in a series that establishes the necessity of data-driven sourcing and marketing in order to have the talent in place to achieve business goals and take advantage of business opportunities.
In the process of writing this white paper, eQuest spoke to a wide variety of HR industry experts and saw that their insights into the recruitment marketing landscape corroborated eQuest’s. The white paper contains quotes from CareerXroads, Monster Worldwide, The Job Board Doctor, The Sourcing Institute, Xceptional HR, Yoh, the International Association of Employment Web Sites, icrunchdata.com, Job Search Television Network, and Aspen Advisors.
The white paper, “Setting the Record Straight: Why You Can’t Ignore Job Boards in Your Recruitment Marketing Strategy,” asserts that any time job openings are advertised, wherever that place is, employers are engaging in job board-like activity. Technology has blurred lines to the point that what the advertising venue is called is irrelevant to its effectiveness. Advertising is one of the tactics recruitment teams will always need to engage in, and talent is too critical a component of business success to recruit without a strategic understanding of the most effective advertising channels.
“What we’ve seen, and what the research that we gathered confirms, is an evolution of the recruitment marketing ecosystem,” said David Bernstein, vice president of eQuest’s Big Data for HR – Data Analytics Division. “While the marketplace has always evolved to serve the needs of employers and candidates alike, the need for advertising jobs has not diminished. This evolution will continue as innovations arise to create value for all concerned based on their needs. What’s critical to remember is not what the name of the place you advertise is called, but rather what the need of the hour is, which will always be attracting the talent you need.”
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