Following are five value-add items to bring to your next job interview, and every job interview, to help enhance your personal marketing message:
1. Tweaked Resume
Even if you recently updated your resume, assess if a tweaked headline or modified achievement would more perfectly align your message with this specific interview.
2. Toot-Your-Own-Horn Book
If you are in sales, this is an especially valuable tool. Consider what visual representations of your value you could provide. Buy about a dozen 3-hole-punched sheet protectors in which to display your horn-tooting items.
3. Testimonials Page
Create a ‘testimonials’ page with a list of three to five key people (names only, without phone numbers and email addresses), who are wowed by the value you provide.
4. ROI Action Plan
Come prepared to articulate how you will hit the ground running to make an impact when hired – how you will return the company’s investment.
5. Marketing (Business) Card
Offered up as a mini-resume of sorts, your business card should include critical contact information such as your name, email, voicemail and your LinkedIn profile.
Chosen excerpts by Job Market Monitor