ARTIFICAL intelligence technology is being used to deliver recruitment data that offers a more complete picture of the job market.
Recruitment industry veteran Robert Olivier, who founded the former Olivier Internet Job Index, is using the United States-developed technology to analyse the Australian job market.
“The thing that bothered me about my old approach was that as social media was coming up there was the distinct possibility that purely counting job boards would no longer be a complete reflection of the market,” he said.
Mr Olivier and his wife, Helen, now run HRO2, which specialises in employment research and analytics as well as HR Consulting.
He said employers were now spending less money and running fewer advertisements on job boards because they were using social media, such as Twitter and Facebook, as well as LinkedIn to directly access candidates.
Mr Olivier’s new approach analyses the websites of both employers and recruiters.
“So whilst people are spending less money on job boards they will always put, if not all then, the vast majority of their vacancies on their own website,” he said. “So the employer’s website gives a fuller, more complete representation of their number of vacancies.”
Using the technology, Mr Olivier is able to look at between about 2000 and 3000 employer and recruiter websites daily.
Chosen excerpts by Job Market Monitor