Public relations

The Digital Age – How to fortify your public relations

By Lucy Wyndham – By 2020, public relations agencies are estimated to generate over 19.3 billion dollars for companies. In a profession that raises the visibility and communication of a business with its customer base, there have been major shifts in the strategies and processes of PR work. By perfecting your website’s interface, taking advantage of social media, … Continue reading →

Journalism vs Public Relations in US – The growing pay gap

The salary gap between public relations specialists and news reporters has widened over the past decade – to almost $20,000 a year, according to 2013 U.S. Bureau of Labor Statistics data analyzed by the Pew Research Center. At the same time, the public relations field has expanded to a degree that these specialists now outnumber … Continue reading →

The most important employable skills in Public Relations

Yahoo preparing layoffs, could affect thousands

Yahoo Inc’s new chief executive is preparing a significant restructuring of the Internet company, including layoffs that could cut thousands of employees from its payroll, according to a technology blog. The moves could be announced as soon as the end of the month and would represent the first major changes under CEO Scott Thompson, the … Continue reading →