China – A “Jingying” (elite) job-search platform

Market leader 51Jobs.com is investing heavily in a new aggressive strategy. In February, presumably in an attempt to move into the area of executive recruiting, it launched the beta version of 51JingYing.com, a job-search platform that targets the higher end of the recruitment spectrum and provides a platform to connect headhunters and more experienced workers. (“Jingying” in Chinese means “elite”.)

Jingying’s features include more powerful search capabilities that better prioritize relevant positions and candidates, a private communication channel and a mobile app with a name card scanning function. The company reports it has been actively pursuing some important acquisition and investment opportunities. To this end, it recently signed definitive agreements with some target firms. M&As in progress include one with an established job-search site focused on fresh college graduates and another with a firm that provides professional assessment, training, and HR consulting services in China. These investments will be financed from existing cash resources and are expected to come to RMB 270 million (U.S. $43.5 million), subject to closing conditions and adjustments, if any.

Chosen excerpts by Job Market Monitor. Read the whole story at China’s Job Ads Market Heats Up – ERE.net.