Dell / To layoff up to 30% of its sales and marketing staff in Europe, the Middle East and Africa and more

The Register is hearing from two sources that Dell is making 30 per cent of its sales and marketing staff in Europe, the Middle East and Africa redundant while cutting 20 per cent of its US-based sales staffers.

One source said: “Precisely 30 per cent, across EMEA.”

There is no word on what’s happening on the sales floor in the Asia Pacific region or the rest of the Americas region.

The thinking at Dell-the-man level is thought to involve a realisation that the sales force, traditionally attuned to PC and server box-shifting, cannot re-organise itself.

It was thought in some quarters that cuts were coming with Dell going private, but in low-profit product areas, like PCS, with the savings invested in higher profit areas involving enterprise-level sales, such as storage for example.

Instead they are being made across the board, the source said: “[As if Dell were saying] Let’s shrink everything. It’s stupid.”

Chosen excerpts by Job Market Monitor. Read the whole story at 

via Dell will AXE up to ONE IN THREE workers in its US & EMEA sales teams • The Register.