Music Careers 101

The best way to market to an audience in any city or any club is to be the artist or band that is a must see. Spreading out your appearances will make you more desirable and more of a must see, since you are not available every weekend in the same town. You create the tease, which is effective. You’ll create a fan base that will move things around in their schedules to make sure to see you, because if they don’t catch you on a given night, they will not be able to see you for a long time.

This approach also can make booking much easier. It will make clubs and booking agents want to bring you in to better paying shows and larger rooms. When you present from a business prospective that you are appearing for the first time in, well lets say, eight weeks, the club, manger or booking agent is going to be given the sense that the market will want to see since you didn’t just play down the street the night or the weekend before.

Chosen excerpts by Job Market Monitor. Read the whole story at 

via Realistic Music Careers 101: Shows and Appearance Redundancy – Music Industry Newswire.