Remarkable hiring stories – Marketing ninja at your service (1) – CNNMoney

When it comes to hiring, these small business owners have remarkable stories about employees going the creative distance to nail the jobs.

When Silicon Valley design and marketing agency D2M Inc. posted a job listing on Craigslist for a “marketing ninja,” CEO Andy Butler was hoping for a few creative candidates.

“When we put out a posting for a ‘marketing ninja,’ we wanted to attract people who’d identify with that description, and we wanted to discourage people with a more traditional approach to marketing and PR,” said Butler.

So when Butler opened a job application from Savannah Peterson, he knew he’d found his new marketing manager. “When I received a picture of a cropped head Photoshopped on top of a black-pajama-ed ninja, the first thing I said was, ‘I have to meet this person face-to-face,’ ” recalled Butler.

via Remarkable hiring stories – Marketing ninja at your service (1) – CNNMoney.

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