Forget Generation Y: 18- to 34-Year-Olds Are Now ‘Generation C’

It’s hardly news that young adults are the most digitally connected, but now Nielsen has come up with a new name for this group based on their common behaviors: “Generation C.”

The C stands for “connected,” and the group comprises Americans between 18 and 34 — who are defined by their digital connectivity, Nielsen and NM Incite’s U.S. Digital Consumer Report says. They consume media, socialize and share experiences through devices more than other age groups.

mashable.com

via Forget Generation Y: 18- to 34-Year-Olds Are Now ‘Generation C’.