A Closer Look

How is the employment crisis affecting the marketing and communications industry? | The Drum

As the UK’s economic crisis worsens – 2.67 million now find themselves unemployed – The Drum asks agencies how their businesses are being affected and industry bodies tell us what they will do to help.

We assumed that in the current climate it would be easier to recruit people and bring the right kind of people into the business – but actually the reverse has been true.

Good quality people seem to be thin on the ground and that’s maybe because they are staying put, but the people who are around seem to not have sufficient skills and experience for our industry.

We opted last year to employ an apprentice, assuming that it would be a fairly easy role to attract and fill – after all our industry is a little bit more relaxed and creative than a lot of regular businesses.

It took six months to find one competent and worth employing apprentice. Many said they would come for an interview and never turned up. Many came with a range of issues as to why they hadn’t got on the employment ladder or gone further in their education. There weren’t the number of candidates and the quality of them wasn’t very good.

via How is the employment crisis affecting the marketing and communications industry? | The Drum.

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