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Google Targeted Ads and the Gender Gap – High paying jobs shown to man more than women research finds

Google Targeted Ads and the Gender Gap – High paying jobs shown to man more than women research finds

Using AdFisher, we conducted 21 experiments using 17,370 agents that collected over 600,000 ads. Our experiments found instances of discrimination, opacity, and choice in targeted ads of Google. Discrimination, is at some level, inherent to profiling: the point of profiling is to treat some people differently. While customization can be helpful, we highlight a case … Continue reading

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