Nielsen

Forget Generation Y: 18- to 34-Year-Olds Are Now ‘Generation C’

It’s hardly news that young adults are the most digitally connected, but now Nielsen has come up with a new name for this group based on their common behaviors: “Generation C.” The C stands for “connected,” and the group comprises Americans between 18 and 34 — who are defined by their digital connectivity, Nielsen and … Continue reading →