Everyone knows that the millennial generation is far different from its predecessors across the world, including in China, but what are the ways in which it differs?
Research firm JWT Intelligence has recently tackled that question in a new report out entitled “Meet the BRIC Millennials“, a comprehensive survey of millennials in Brazil, Russia, India, and China. Look below to see five key characteristics of this generation in China in particular, which will help shed light on the future consumption habits of this vitally important demographic.
- They’re bullish about their personal finances
- They’re entrepreneurial
- They’re more inclined to spend than their parents
- Social media is an integral part of their lives
- Social responsibility is important
- They’re global citizens.
Chosen excerpts by Job Market Monitor. Read the whole story at
via Jing Daily: The Business of Luxury and Culture in China.
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