LG’s mobile arm may be slowly turning things around internationally, and getting even its main competitor’s appreciation in the process, but China is different. At least that’s what can be gathered from LG’s woes over there.
The Korean company has started laying off employees in 26 offices in China. This comes as LG’s market share in China is hovering around the 1% mark, while Samsung leads the smartphone space with about 17% market share. That’s a stark contrast, and it’s clear that LG hasn’t yet found the ‘key’ to unlock the potential of the Chinese market for its products.
The major culprits for LG’s lackluster sales in China? Local brands, such as Oppo, Lenovo, Coolpad, Huawei, ZTE, and the likes. It seems like they are always the ones to blame when a foreign mobile device maker isn’t doing well in the mainland. That’s because these companies provide the Chinese consumers with high-end devices for incredibly low prices. And they do more and more of that as time passes, so their market share is probably going to increase even more.
Choosen excerpts by Job Market Monitor from
via With sales struggling, LG starts layoffs in China » Unwired View.
Job Market Monitor 
Discussion
No comments yet.